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St Michael’s Mount lights up pink in support of Breast Cancer Now, wear it pink campaign.

22 October 2015

St Michael's Mount has joined forces with some of the nation’s finest pieces of architecture (Wednesday 21st October) to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink.

St Michael's Mount is one of 19 landmarks across the UK to turn pink to help raise awareness of wear it pink, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.

A mixture of the nation’s beautiful historic and more modern landmarks shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, which takes place on Friday 23rd October.

Other landmarks which also turned pink included London’s HMS Belfast, Trafalgar Square Fountains, 20 Fenchurch Street’s Sky Garden, Tower 42, Granary Square Fountains at King’s Cross, The University of Cambridge’s Corpus Clock, Selfridges Birmingham, Library of Birmingham, The Eastgate Clock – Chester, Derry Offices of the Derry City and Strabane District Council - Northern Ireland, The Falkirk wheel – Scotland, Brighton Wheel, Gateshead Millennium Bridge - Newcastle, Isle of Man’s Tower of Refuge, Port of Liverpool Building, Nottinghamshire’s Newark Castle, Avon Cosmetics HQ - Northampton and Cornwall’s Eden Project.

2015 marks a special year for wear it pink, having raised an incredible £27million since it began in 2002.The event is now launching for the first time for new charity Breast Cancer Now – formed from the merger of Breast Cancer Campaign and Breakthrough Breast Cancer – and it’s bigger and pinked than ever!

Ellie Adam, wear it pink project manager, said: “This is such a special time for Breast Cancer Now and our supporters – I’m thrilled that St Michael's Mount  has joined some of the UK’s most classic landmarks and stunning modern builds to launch wear it pink 2015."

For more information, please visit wearitpink.org